Nähdään Helsingissä!

 Written 23 februari, 2017

Welcome to Helsinki for NTIF 2017!

Prepare your visit by checking out Visit Helsinkis website:



NTIF 2016 Destination Malmö

 Written 9 september, 2016

by Matthew Ogden, NTIF 2016 moderator


How does an already happily productive and inspiring day get even better?

Well, taking part in a conference call with the very lovely Anne-Marie and Cecilia, and being asked if I would be remotely interested in being the NTIF 2016 conference moderator for starters!

Interested? Ladies, I’d be absolutely delighted!

This year, I’m looking forward very much to being even more closely involved in an event at which I have been fortunate enough to speak as a corporate user of language solutions in the past.

As a passionate advocate of honesty and excellence in communication, I find the aims and objectives of NTIF events to be absolutely “on the money” in this regard. The mix of industry specific specialists, their customers, and thought provoking providers of inspiration, make, I believe, for a genuinely valuable and insightful couple of days. And in this instance I see my job very much as the bearded and benevolent “stick-poker”, there to prod and chivvy everyone along, should it be necessary, to ensure that value is actually delivered for everyone in attendance.

I have worked over many years (the beard is greying now) in what, looking back on it, basically resembles something of a portfolio career – stints with Bestseller Group, LEGO, the BBC, Endemol, and the Financial Times, have been interspersed with various forays into work as a session musician (I can tell you more about that over a glass of wine in the evening).

But, whatever, and wherever I have been, from the service and solutions provider, to being the demanding and engaged client, I have always been driven by a passion for sharing. Enabling, engaging, and inspiring ALL of those involved in the communications process, every step of the way. Remembering, that regardless of the language and the social and cultural context, one should always remember to speak in a way that demonstrates your desire to be understood.

When you are the coal face, as it were, it can sometimes be easy to forget this simple fact. The “day-to-day” can sometimes cloud the longer view towards the horizon. Of course, this is perfectly understandable, invoices need to be paid, deadlines need to be met. But it is important not to lose sight of the reason why we do the day-to-day in the first place.

The spark. The joy.

That’s why events such as NTIF are so important. It’s an opportunity to meet, to mingle, to share ideas, inspiration, and innovations. And, hopefully, it’s also a way to recharge a bit, and return home with at least a little spring in your step.

I do hope to be able to meet as many of you as I can over the duration of the event, whether you attend as a delegate, exhibitor or speaker. It is always a pleasure for me to hear what motivates and inspires you, and indeed what challenges and opportunities you face. Together I hope we can ensure that your time at NTIF is truly meaningful. Oh, and fun – let’s not forget that!

Until November then!

(Oh, and about the “pokey-stick” stuff I mentioned earlier? Don’t worry, I don’t really prod that hard. Scouts honour.)





Welcome to Malmö!

 Written 11 mars, 2016

Log in to one of these sites to prepare for your visit to Malmö!

Malmö Town

The Local

Looking forward to seeing you 24-25 November!

Polar lights!

 Written 24 oktober, 2015

Close to the poles of our beautiful planet you can sometimes see green, blue or red light in the sky. For the northern latitudes it is called aurora borealis (northern lights) and for the southern latitudes it is called aurora australis (southern lights).

Why do you see the light? The light is visible when particles (usually electrons) from the sun falls into the higher levels of the earth’s atmosphere at 100-400 km height. The electrons are affected by the earth’s magnetic field and hits the atmosphere in an oval around the magnetic poles (south and north). When the sun activity gets higher the chance to see these light phenomena increases.

The phenomena can only be seen at nights so we hope for high sun activity and clear sky in Reykjavik around 18-20 November. If you want to prepare, download an app to your smart-phone and start receiving notifications!

Here you can read more about aurora forecasts. Enjoy!


Aurora borealis in Nordic languages:

Icelandic: Norðurljós

Swedish: Norrsken

Danish/Norwegian: Nordlys

Finnish: Revontulet

Photo: Joshua Strang, US Air Force

Iceland – near or far?

 Written 15 augusti, 2015

Iceland – an island in the middle of the Atlantic, near or far from everything?

When we first started to plan to go to Iceland for NTIF 2015 we hesitated quite a lot as we thought it would be to hard to bring conference participant to the country.
But we have changed our minds!

There are two major Icelandic airlines: IcelandAir and WowAir. They fly directly from many European and American cities to Reykjavik. Other airlines that operate Reykjavik, also in November, are SAS, Atlantic Airways, Flybe, PrimeraAir, easyJet and Norwegian.

The more adventurous conference particiant with a lot of time can chose to take the ferry from Hirtshals in Denmark with Smyrril Line and spend some days in Torshavn on Faroe Island before sailing off to Reykjavik. This way you can bring your own car to explore the country on your own.

The choice is yours – but our recommendation is to start looking at flight tickets already now as the prices still are very affordable.

See you in November!


Picture from IcelandAir