“Ställ inte in – Ställ om!”

“Ställ inte in – Ställ om!” This phrase works so well in Swedish (literally translates into “don’t cancel, adjust”) but it’s really hard to get the same semantic essence when transcreating it into English. As non-linguists, and with a little help from an English native speaker, our tagline when Covid-19 hit the world, became Don’t …

“Ställ inte in – Ställ om!” Read More »