Few of us expected 2020 to be the most topsy-turvy year of our lifetime. Multiple vaccines now march toward emergency approval, but the end date of restricted socializing and mandatory home office is unknown. Click to read Jake Baskin’s article for Multilingual about #NTIF2020!
This phrase works so well in Swedish (literally translates into “don’t cancel, adjust”) but it’s really hard to get the same semantic essence when transcreating it into English. As non-linguists, and with a little help from an English native speaker, our tagline when Covid-19 hit the world, became Don’t Refrain – Rethink!
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