Putting Customers in the Driver’s Seat

Traditionally, Language Service Providers have delivered a broad range of translation services, but customers often had limited visibility or control over critical elements such as vendor selection, workflows, costs, or even the final output.

Now, the rise of AI and automation is reshaping the landscape. Customers increasingly seek ownership of their localisation processes, and different self-service multilingual communication solutions are emerging as compelling alternatives.

To stay relevant, LSPs must evolve—offering more flexibility, transparency, and customisation based on customer needs. This shift isn’t just about technology; it’s about empowering customers and delivering greater value at every stage of the localisation journey.

Katja is the former owner of the Finnish LSP Delingua, which was acquired in 2023 by the global language solutions provider LanguageWire. Together with her Nordic Customer Success Team, Katja now faces the growing demand from customers of all sizes to adopt smart technologies and AI in their localization processes.