Pernilla Abrahamsson

Pernilla Abrahamsson


About the session

Disruption of an industry – How to deploy workflows and resources in the everchanging digital media landscape and challenge the conventional business models.

Based on our own journey, we will present a new, or at least modified, strategy of creating and maintaining relevance in the fast-paced market. How can we be both standardized and agile to our customers’ needs? How can we manage, assess and keep the best resources in an industry where competency and quality are becoming true deal-breakers? And how can we meet the increasing demand for transparency?

About Pernilla

After nearly 20 years in the text translation industry, Pernilla took a leap over to subtitling in March 2019 when she started as Vendor Management Team Leader at Plint. She holds an MA in Translation of Languages for Special Purposes from the University of Gothenburg and has thorough experience within anything from hands-on translation, operational vendor and quality management to strategy and process optimization.

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