Rabie Salem is the CEO of Contentor, a Sweden-based company at the forefront of combining human expertise with AI to deliver scalable, high-quality content solutions for e-commerce and global brands. With a background in media, business development, and tech-driven change, Rabie has led Contentor’s transformation from a traditional language service provider into a human-powered AI solutions company. He is also an active board member and thought leader in the Swedish language industry, with a strong focus on e-commerce, SEO, and the future of work. At the heart of his leadership is a deep customer dedication and a passion for connecting people, technology, and strategy to drive lasting impact.