Sami Virtanen, MBA, brings over 20 years of expertise in accessibility and equality, spanning advocacy, development, and education. He specializes in Design for All and Universal Design, ensuring these principles are integrated into planning processes. Sami has collaborated with the Finnish Hearing Association, universities, and accessibility-driven companies, and played a key role in securing legislation requiring subtitles for domestic TV programs. He currently serves as Accessibility Coordinator at Viittoen Ltd and contributes to Egala, an AI-powered speech-to-text service. Sami relies daily on communication-accessibility tools, including media subtitles, Egala AI, and speech-to-text interpretation.