Putting Customers in the Driver’s Seat

Traditionally, Language Service Providers have delivered a broad range of translation services, but customers often had limited visibility or control over critical elements such as vendor selection, workflows, costs, or even the final output.

Now, the rise of AI and automation is reshaping the landscape. Customers increasingly seek ownership of their localisation processes, and different self-service multilingual communication solutions are emerging as compelling alternatives.

To stay relevant, LSPs must evolve—offering more flexibility, transparency, and customisation based on customer needs. This shift isn’t just about technology; it’s about empowering customers and delivering greater value at every stage of the localisation journey.

Titta Rintamäki

Titta works as Global Localization Manager at Konecranes. Her responsibility areas include the translation and localization strategies and guidelines on global level, and she works together with content creators and other stakeholders to develop and harmonize translation and localization processes in the company.