Yuliya Salorenko is a B2B marketer by day and a public speaker by night. As a client lead at Precis, she is consulting large Finnish and Swedish corporations on building and executing effective marketing strategies. Yuliya is a 2x TEDx speaker, a startup coach, a marketing thought leader and a poet, on a mission to facilitate growth in companies and humans.

Sisu in the time of change

Having worked with various organisations across Europe, Yuliya has developed a unique perspective on marketing — both today and tomorrow — by continually adapting and redefining marketing as a function. In this keynote, we will explore the theme of constant change through the lens of the marketing industry, examining what drives us and what grounds us in the age of tech and AI. So that we and our businesses not only survive — but thrive — in the true spirit of Finnish sisu.